At Keya Seth Lab Fresh, we deeply value the trust you place in us whenever you visit our e-commerce website labfresh.in / keyasethlabfresh.in, purchase our products, or interact with any of our services. Protecting your personal information is one of our highest priorities.
This Privacy Policy explains clearly and transparently how we collect, use, share, and safeguard your data in accordance with applicable Indian laws, including the Information Technology Act, 2000, the SPDI Rules, and TRAI’s customer communication guidelines.
1. Information We Collect
We collect both personal and non-personal information to provide you with a smooth and personalised experience. Personal information may include your name, mobile number, email address, delivery address, payment details, and any optional data you choose to share, such as your date of birth or preferences.
When you browse our website, non-personal information such as IP address, device details, browser type, and browsing behaviour may be collected automatically through cookies and tracking tools to improve website performance and user experience.
2. How We Use Your Information
The information we collect is used to fulfil orders, provide customer support, send transactional updates, and improve our products and services. With your explicit consent and in compliance with TRAI guidelines, we may notify you about new products, offers, or promotions.
You may withdraw your consent for marketing communications at any time using the opt-out options provided.
3. Sharing of Information
We may share your information with trusted third parties such as payment gateways, logistics partners, SMS/email platforms, hosting providers, and analytics services strictly for operational purposes.
These partners are bound by confidentiality obligations. We do not sell, rent, or trade your personal data. Information is disclosed only when required by law or to protect our customers and business.
4. Data Security
We implement industry-standard security measures including SSL encryption, secure servers, restricted access, and regular audits in accordance with the IT Act and SPDI Rules. While we strive to protect your data, no method of online transmission is completely secure.
5. Your Rights
You may request access, correction, deletion of your data, or withdraw consent for promotional communications, subject to legal and transactional requirements. Requests can be made using the contact details below.
6. Data Retention
We retain personal information only as long as necessary to fulfil business, legal, or regulatory purposes. Once no longer required, data is securely deleted or anonymised.
7. Children’s Privacy
Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from minors. If such data is shared unintentionally, please contact us for prompt removal.
8. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for their privacy practices and encourage you to review their policies before sharing information.
9. Updates to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised “Last Updated” date. Continued use of the website implies acceptance of the updated policy.
10. Contact Us
If you have any questions or requests regarding this Privacy Policy, please contact us:
Keya Seth Lab Fresh
📧 labfresh@keyaseth.in
📞 9230964503
📍 13, Chandra Nath Simlai Lane, Kolkata, West Bengal – 700002